With the end of 2025 just around the corner, football clubs are beginning to take stock of more than just their sporting achievements. One of the most revealing indicators of an institution’s global impact is shirt sales, an area where
Real Madrid has made significant strides in 2025.
According to the latest study by Euromericas Sport Marketing , released at the end of the year, Real Madrid became the first team in football history to surpass three million jerseys sold in a 12-month period. The final figure reached 3,133,000 units, an unprecedented number that consolidates Real Madrid’s position as the most powerful sports brand on the planet.
Never before had a club crossed that symbolic threshold. FC Barcelona comes in second place with 2,940,000 jerseys, while Paris Saint-Germain completes the podium with 2,546,000 units.
The report also presents the Top 10 clubs with the highest shirt sales in 2025, which includes teams such as Bayern Munich, Inter Miami, Boca Juniors, Manchester United, Flamengo, Chelsea and Al Nassr.
In total, six European clubs, two South American clubs, one from the United States and one from Saudi Arabia reflect the truly global reach of the business, thanks to the economic growth of MLS and the Saudi Professional League .
Behind Real Madrid’s success there are several key factors
The arrival of Kylian Mbappé had an immediate impact on sales and sustained demand throughout the season. This is further bolstered by the international success of players like Vinícius Jr. , whose media and sporting influence keeps the club at the heart of the global market.
The player who sold the most jerseys in 2025
The player who sold the most jerseys in 2025 does not belong to Real Madrid, but to Barcelona. Lamine Yamal leads the ranking of footballers, with 1,320,000 units, ahead of Lionel Messi (1,280,000) and Robert Lewandowski (1,110,000).
While Real Madrid asserts its strength as a collective brand, Barcelona has found in Lamine Yamal its greatest commercial engine, a figure capable of competing head-to-head with the most established names in world football.
In a record-breaking year, football confirms that spectacle is measured not only in goals and titles, but also in global impact, identity, and brand power. And in that regard, Real Madrid has had a historic season despite few sporting triumphs in 2025.
